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About ELANEE

What does the brand name ELANEE mean?

The word ELANEE contains the word "vigor" and beautifully expresses the momentum that pregnancy and childbirth bring into a woman's life. Since the brand was founded, our product range has expanded, and ELANEE offers much more than just pregnancy and breastfeeding products. But the brand name still fits: going through life with vigor and enjoying being a woman – we want to support women in this with our products.

The ELANEE brand was "born" in 2004 and is part of GRÜNSPECHT Naturprodukte GmbH. Managing Director and brand founder Dr. Armin Herker decided almost 20 years ago to create a separate product range for pregnant and breastfeeding mothers.

As a company, we've always had a strong personal connection with midwives, as we already sold nursing pads under the GRÜNSPECHT brand. Pelvic floor training was an important topic, as it still is today. There were only a few providers in this area, and their products were only available to a limited extent.

This encouraged us to develop ELANEE to support women with high-quality and safe products to take control of their health – for more self-care in every phase of life.

At eye level with heart

Our fundamental approach of "Eye-to-eye with heart" guides our daily interactions, whether with suppliers, within our own company, or with customers.

For all phases of womanhood

Whether it's your first period, pregnancy, postpartum recovery, or menopause – our product range offers solutions for many needs related to intimate health, pelvic floor, and menstrual cycles. Always discreet, easy to use, and reduced to the essentials.

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Who is ELANEE?

Product, quality & communication management
Product management is the heart of the company, where ideas are turned into reality. True to the motto: "If it can't be done, it won't be done!" Products are developed here from the initial concept to the finished product. To this end, all necessary certifications and tests are applied for and implemented in collaboration with Quality Management.

distribution
The sales team strives to anticipate our customers' every need and listens to their every need on a daily basis. Together with our independent sales representatives, they put together a customized offer for each customer from our extensive product range.

Production & Warehouse
Even the best products can't solve our customers' problems if they aren't available in the right quantities, at the right time, and in the right place. For this reason, many "busy bees" work daily to ensure supplies are replenished. Our collaboration with workshops for people with disabilities is particularly important to us and forms an essential part of our production.

Learn more in our Simply Being a Woman blog

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