Privacy policy

1) Data collection information and contact details of the person in charge
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about how we handle your personal data when you use our website. Personal data are all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the Data Protection Basic Regulation (DSGVO) is GRÜNSPECHT Naturprodukte GmbH, Münchener Str. 21, 85123 Karlskron/Brautlach, Germany, Tel.: 08450-68033-00, Fax: 08450-68033-10, E-Mail: post@gruenspecht.de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.
1.3 The Controller has appointed a Data Protection Officer, who can be contacted as follows: “Stephanie Hesse-Braun, Münchener Str. 21, 85123 Karlskron, 08450/68033-24, datenschutz@gruenspecht.de”.
1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the person responsible). You can recognise an encrypted connection by the character string “http://” and the lock symbol in your browser line.

2) Data collection when visiting our website
When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called “server log files”). When you call up our website, we collect the following data, which are technically necessary for us to display the website:

– Our visited website
– Date and time of access
– Quantity of data sent in bytes
– Source/reference from which you accessed the site
– Used Browser
– Operating system used
– IP address used (possibly: in anonymised form)

Processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our justified interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently if there are concrete indications of illegal use.

3) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser on your next visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). Insofar as personal data is also processed by individual cookies used by us, processing is carried out in accordance with Art. 6 Para. 1 letter b DSGVO for the purpose of implementing the contract, in accordance with Art. 6 Para. 1 letter a DSGVO in the case of a granted consent or in accordance with Art. 6 Para. 1 letter f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:

Internet Explorer: http://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: http://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: http://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: http://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: http://help.opera.com/de/latest/web-preferences/#cookies

Please note that the functionality of our website may be limited if cookies are not accepted.

4) Contact us
Personal data is collected when contacting us (e.g. via contact form or e-mail). Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 letter f DSGVO. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted after final processing of your request. This is the case if it can be deduced from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal obligations to retain data.

5) Registration with the portal or forum
You can register on our website by providing personal data. Which personal data is processed for registration is determined by the input mask used for registration. We use the so-called double-opt-in procedure for registration, i.e. your registration is only complete when you have previously confirmed your registration by clicking on the link contained in a confirmation e-mail sent to you for this purpose. If you do not confirm within 24 hours, your registration will be automatically deleted from our database. It is obligatory to provide the above-mentioned data. You can provide all other information voluntarily by using our portal.
If you use our portal, we will store the data required for the fulfilment of the contract, including any information on the method of payment, until you finally delete your access. Furthermore, we will store the voluntary data you provide for the time of your use of the portal, unless you delete it first. You can manage and change all details in the protected customer area. The legal basis is Art. 6 para. 1 lit. f DSGVO.
In addition, we store all content published by you (such as public contributions, pinboard entries, guestbook entries, etc.) in order to operate the website. We have a legitimate interest in providing the website with the complete user-generated content. The legal basis for this is Art. 6 para. 1 lit. f DSGVO. If you delete your account, your public statements, in particular in the forum, remain visible to all readers, but your account is no longer accessible. All other data will be deleted in this case.

6) Use of your data for direct advertising
6.1 Registration for our e-mail newsletter
If you register for our e-mail newsletter, we will send you regular information about our offers. Your e-mail address is the only mandatory information for the sending of the newsletter. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you agree to receive newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 Para. 1 lit. a DSGVO. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising in the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have cancelled your subscription, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.
6.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to send you regular e-mail offers on similar goods or services from our range of products to those you have already purchased. In accordance with § 7 para. 3 UWG, we do not need to obtain your separate consent for this. In this respect, data processing is based solely on our justified interest in personalised direct advertising in accordance with Art. 6 Para. 1 letter f DSGVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the above-mentioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning of this document. For this you will only incur transmission costs according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will be immediately discontinued.
6.3 Sending newsletters via CleverReach
Our e-mail newsletters are sent by the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany (“CleverReach”), to whom we pass on the data you provided during the newsletter registration. This forwarding is carried out in accordance with Art. 6 para. 1 letter f DSGVO and serves our legitimate interest in using a promotionally effective, secure and user-friendly newsletter system. The data you enter to subscribe to the newsletter (e.g. e-mail address) will be stored on the CleverReach servers in Germany or Ireland.
CleverReach uses this information for sending and statistical evaluation of the newsletter on our behalf. For evaluation purposes, the newsletters sent by e-mail contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. In this way it can be determined whether a newsletter message was opened and which links were clicked on, if applicable. Conversion tracking can also be used to analyse whether a previously defined action (e.g. purchase of a product on our website) was carried out after clicking on such links. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data, a direct personal reference is excluded. These data are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded a contract with CleverReach, by which we commit CleverReach to protect the data of our customers and not to pass it on to third parties.
You can read more information about CleverReach’s data analysis here: http://www.cleverreach.com/de/funktionen/reporting-und-tracking/
You can view the CleverReach privacy policy here: http://www.cleverreach.com/de/datenschutz/.
6.4 Advertising by letter post
On the basis of our justified interest in personalised direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the scope of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in accordance with Art. 6 Para. 1 letter f DSGVO and to use this information to send you interesting offers and information on our products by post.
You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

7) Use of social media: videos
Use of Youtube videos
This website uses the Youtube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
The extended data protection mode is used here, which according to the provider’s information, only starts to store user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behaviour. According to information from “Youtube”, these serve, among other things, to collect video statistics, improve user-friendliness and prevent abusive behaviour. If you are logged in to Google, your information is directly associated with your account when you click on a video. If you do not wish to be associated with your YouTube profile, you must log out before activating the button. Google saves your data (even for users who are not logged in) as user profiles and evaluates them. Such evaluation is carried out in particular in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of Google’s legitimate interests in the display of personalised advertising, market research and/or the needs-based design of its website. You have a right of objection to the creation of these user profiles, whereby you must contact YouTube in order to exercise this right. In the course of using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Irrespective of any playback of the embedded videos, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.
In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: http://www.privacyshield.gov/list
Further information on data protection at “YouTube” can be found in the provider’s privacy policy at: http://www.google.de/intl/de/policies/privacy
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned procedure for lodging an objection.

8) Online marketing
Facebook pixels for the creation of custom audiences with advanced data synchronization
Within our online offer, the so-called “Facebook pixel” of the social network Facebook is used in the mode of extended data synchronisation, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
On the basis of his or her express consent, when a user clicks on an advertisement placed on Facebook and displayed by us, an addition is added to the URL of our linked page by Facebook pixels. This URL parameter is then written into the user’s browser by a cookie that sets our linked page itself. In addition, this cookie records specific customer data such as the e-mail address, which we collect on our website linked to the Facebook ad during processes such as purchase transactions, account logins or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is able to precisely determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel with extended data comparison in order to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel with extended data matching, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not have a harassing effect. This allows us to further evaluate the effectiveness of Facebook Ads for statistical and market research purposes by tracking whether users have been redirected to our website after clicking on a Facebook Ad (so-called “conversion”). Compared to the standard Facebook pixel version, the advanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more assigned conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Guidelines (http://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations are only carried out if express consent is granted in accordance with Art. 6 para. 1 letter a DSGVO.
Consent to the use of the Facebook pixel may only be given by users over the age of 13. If you are younger, please ask your legal guardian for permission.
The information generated by Facebook is usually transferred to a Facebook server and stored there. This may also involve a transfer to the servers of Facebook Inc. in the USA. Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.
You can withdraw your consent at any time by deactivating Facebook pixel tracking. For this purpose you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:
<a href=”javascript: void(0)” onclick=”if (typeof fbpOptOut == ‘function’) { fbpOptOut(); } else { alert(atob(‘QUNIVFVORzogRmVobGVuZGVyIEZhY2Vib29rLVBpeGVsIE9wdE91dC1Db2RlIQ==’))); }”>disable Facebook pixel tracking</a>
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the above link again.

9) Web analysis services
Google (Universal) Analytics
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymisation of the IP address by shortening it and excludes any direct personal reference. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a server of Google LLC.in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 letter f DSGVO on the basis of our justified interest in the statistical analysis of user behaviour for optimisation and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the framework of Google (Universal) Analytics is not combined with other Google data.
You can prevent the storage of cookies by adjusting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link
http://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): <a onclick=”alert(‘Google Analytics has been disabled’); “href=”javascript:gaOptout()”>Disable Google Analytics</a>
Further information on Google (Universal) Analytics can be found here: http://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the level of data protection applicable in the EU. A current certificate can be viewed here: http://www.privacyshield.gov/list
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned procedure for lodging an objection.

10) Retargeting/ remarketing/ recommendation advertising
Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, hereby we advertise this website in Google search results, as well as on third party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f DSGVO.
Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked by Google to your Google Account and that information from your Google Account will be used to personalise the ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. In the course of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: http://www.google.com/settings/ads/onweb/
Alternatively, you can inform yourself about the setting of cookies and adjust the settings for them at the Digital Advertising Alliance at the Internet address www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: http://www.privacyshield.gov/list
Further information and the privacy policy regarding advertising and Google can be found here:
http://www.google.com/policies/technologies/ads/
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned procedure for lodging an objection.

11) Tools and others
11.1 – Borlabs
This website uses the Borlabs cookie-consent-tool of the provider Mr. Benjamin A. Bornschein, Georg-Wilhelm-Str. 17, 21107 Hamburg (“Borlabs”), which sets two technically necessary cookies (“borlabsCookie” and “borlabsCookieUnblockConten “t) to store your cookie preference. The above-mentioned processing is carried out in accordance with Art. 6 Para. 1 letter f DSGVO on the basis of our legitimate interest in providing a cookie preference management system for website visitors.
The “Borlabs cookie” does not process any personal data. The “borlabsCookie” stores the preference you selected when you entered the website. The “borlabsCookieUnblockContent” cookie stores which (external) media/content you want to have automatically unblocked at all times. If you wish to revoke these settings, simply delete the cookies in your browser. When you re-enter/reload the website, you will be asked again for your cookie preference.
11.2 Google reCAPTCHA
On this website we also use the reCAPTCHA feature of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily intended to distinguish whether an entry is made by a natural person or abusively by machine and automated processing. The service includes the sending of the IP address and, if applicable, other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in establishing individual responsibility on the Internet and avoiding abuse and spam. In the course of using Google reCAPTCHA, personal data may also be transferred to the servers of Google LLC. in the USA.
In the event that personal data is transferred to Google LLC. based in the USA, Google LLC. has certified itself for the us European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: http://www.privacyshield.gov/list
Further information about Google reCAPTCHA and Google’s privacy policy can be found at: http://www.google.com/intl/de/policies/privacy/
Insofar as legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the above-mentioned procedure for lodging an objection.

12) Rights of the data subject
12.1 The applicable data protection law grants you comprehensive data protection rights (rights of access and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below:
– Right of access in accordance with Art. 15 DSGVO: In particular, you have a right of access to your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right of rectification, erasure, restriction of processing, opposition to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees provided under Art. 46 DPA when your data is transferred to third countries;
– Right of rectification under Art. 16 DPA: You have the right to have incorrect data relating to you corrected without delay and/or to have your incomplete data stored by us completed;
– Right of deletion in accordance with Art. 17 DSGVO: You have the right to request the deletion of your personal data if the conditions of Art. 17 para. 1 DSGVO are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
– Right to limit processing in accordance with Art. 18 of the DPA: you have the right to request the limitation of the processing of your personal data for as long as the accuracy of your data which you dispute is verified, if you refuse to have your data deleted on account of unauthorised data processing and instead request the limitation of the processing of your data, if you require your data for the assertion, exercise or defence of legal claims, after we no longer require this data after the purpose has been achieved, or if you have lodged an objection on grounds of your particular situation, as long as it has not yet been established that our legitimate reasons outweigh the objection;
– the right to be informed in accordance with Art. 19 DSGVO: If you have asserted the right to rectification, erasure or limitation of processing vis-à-vis the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure or limitation of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed of these recipients.
– Right to data transferability in accordance with Art. 20 DSGVO: You have the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party, insofar as this is technically feasible;
– Right to revoke consents granted pursuant to Art. 7 para. 3 DSGVO: You have the right to revoke at any time, with effect for the future, any consent to the processing of data once granted. In the event of revocation, we will immediately delete the data concerned, unless further processing cannot be based on a legal basis for processing without consent. Revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation;
– right of appeal under Art. 77 DSGVO: If you consider that the processing of personal data relating to you is in breach of the DPA, you have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the Member State in which you are resident, in which you work or in which the alleged breach occurs.
12.2 RIGHT OF APPEAL
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS DUE TO OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR SPECIAL SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE THAT THERE ARE COMPELLING REASONS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS. IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

13) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and – if relevant – additionally by the respective legal retention period (e.g. retention periods under commercial and tax law).
When personal data is processed on the basis of express consent pursuant to Art. 6 para. 1 letter a DSGVO, this data is stored until the person concerned withdraws his or her consent.
If there are legal retention periods for data which are processed within the framework of legal or similar obligations based on Art. 6 Para. 1 letter b DSGVO, these data are routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we have no justified interest in their further storage.
In the case of processing of personal data on the basis of Art. 6 para. 1 lit. f DSGVO, this data is stored until the person concerned exercises his or her right of objection in accordance with Art. 21 para. 1 DSGVO, unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or the processing serves to assert, exercise or defend legal claims.
In the case of processing of personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 letter f DSGVO, these data are stored until the data subject exercises his or her right to object in accordance with Art. 21 para. 2 DSGVO.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Source: http://www.it-recht-kanzlei.de/